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celh trading high 20s stuck 52 week lows costco kirkland scare

$CELH trading in the high 20s, stuck at its 52-week lows after the Costco Kirkland scare. A quality company on sale, not a troubled one. Q1 revenue jumped 138% to $782M, Alani is already making $368M a quarter, Pepsi increased its stake to 11%, and the market still has a 91% buy rating with a target near $59. The Kirkland issue is real and Costco accounts for about 11% of revenue, so the risk isn't fake. A private label can focus on one store and miss the full brand reach across groceries, convenience stores, Amazon, gyms, and an international expansion just starting. Next up: they'll present at the 2026 Jefferies Consumer Conference on June 16 at 8 AM ET, exactly where management can fix the story on margins and the Costco noise.

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